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'Website Content' Tag

  • How to do On-Page Optimisation

    July 18, 2011

    We work with a great deal of very talented website designers and developers who create first-rate websites for their clients – aesthetically superb but not always the most search engine friendly they could be. Overall it can make the project more expensive for the client because it means that we as the SEOs have to [...]

    posted in SEO by Refresh IT

  • How to Find the Right Keywords

    June 30, 2011

    Search engine optimisation is the most important thing you have to keep in mind when you start blogging. Optimizing your content and using the right keywords can bring you huge benefits and also it can make your job a lot easier and fun. SEO is very complex and it has lots of adapters, finding keywords [...]

    posted in SEO by Refresh IT

  • Bad Design Practices to Avoid on Your Home Page

    June 28, 2011

    What kind of first impression does your website make? A lot of that depends on how you design your home page. The home page is the entrance to your website, and the first page users will see. If your home page isn’t designed well, you won’t keep users on your website for long. That first [...]

    posted in Web Content by Refresh IT

  • Search Engine Ranking Factors (Infographic)

    June 20, 2011

    Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on [...]

    posted in SEO by Refresh IT

  • How to Write A High Converting Sales Page

    June 16, 2011

    Designers and developers can work wonders with how a site looks or behaves, but it’s up to you to hand over great copy in order to get a high conversion rate and return on your investment. High quality copywriting is a skill in great demand these days, and not every business or non-profit is able [...]

    posted in Web Content by Refresh IT

  • How to Write a Great “Contact Us” Page on Your Website

    June 14, 2011

    One of the hardest-working but most underrated pages of any Web site is the “Contact Us” page. It hangs in the background, behind more glamorous pages, ready to impart the most basic but essential of information about a business.

    posted in Web Content by Refresh IT

  • How to Get Customer Referrals

    May 27, 2011

    Word of mouth is a powerful tool for building your business — and the right words are key to obtaining it.

    posted in Web Content by Refresh IT

  • How to Write a Great “About Us” Page on Your Website

    May 25, 2011

    Whether you’re starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporating these tips.

    posted in Web Content by Refresh IT

  • 7 Things to Do After Launching a Website

    May 5, 2011

    Gaining press and getting people interested in what you are producing are some of the hardest things to do once your Web site is finally up and running. Will they love me or do they hate me? Well first they have to find out who you are. Here are five things I always try to [...]

    posted in Web Content, Web Design by Refresh IT

  • 5 Landing Page Mistakes that Crush Conversion Rates

    April 13, 2011

    A landing page is a place you send traffic when you really want some action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw [...]

    posted in Web Design by Refresh IT