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'SMB' Tag

  • How to Get Customer Referrals

    May 27, 2011

    Word of mouth is a powerful tool for building your business — and the right words are key to obtaining it.

    posted in Web Content by Refresh IT

  • Common Mistakes with Business Blogs and Social Media

    March 23, 2011

    Corporate websites are often little more than interactive brochures — they display basic information and describe what the business offers. If you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a [...]

    posted in Social Media by Refresh IT

  • How to Tweet Locally

    March 10, 2011

    So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following you. Like the dentist in Calgary and the life coach in Scotland.

    posted in Twitter by Refresh IT

  • Building Trust in Your Brand on Social Media

    February 10, 2011

    In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers,  it is about building trust [...]

    posted in Social Media by Refresh IT

  • 10 Great Corporate Blogs and What Makes Them Work

    December 14, 2010

    Corporate blogs have a reputation for being nothing more than another way of distributing press releases. This is because most companies just don’t understand how blogging is supposed to work, and they view it as a way to talk to the public rather than with them.

    posted in Social Media by Refresh IT

  • How to Use Twitter to Promote Your Business

    November 25, 2010

    We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including Refresh IT) that can disagree and point out business value. I’m not [...]

    posted in Twitter by Refresh IT

  • How to Use LinkedIn to Promote Your Business

    November 19, 2010

    Although it’s been around longer than Facebook or Twitter, LinkedIn tends to be eclipsed by the other social networking sites. Despite some of the recent changes that have likened it in ways to some of the social media giants, LinkedIn is really a different kind of animal that requires different techniques for using it effectively.

    posted in LinkedIn by Refresh IT

  • What Should Your Small Business Website Include?

    October 27, 2010

     To maximise the success and impact of your small business web presence, there are a number of things you should include on your site. Here, marketing expert Peter Tyler offers some useful tips to Bytestart visitors who are starting out on the web.

    posted in Web Content by Refresh IT

  • IT Security for Business: The Basics

    October 26, 2010

    Introduction The security of business IT systems has never been so important. Businesses rely more and more on IT to support their activities, and this makes them increasingly vulnerable to threats from hackers, viruses and even their own staff.

    posted in IT Support by Refresh IT

  • The Importance of IT Within Small Businesses

    October 13, 2010

    Smart business owners know it’s always critical to be technologically prepared, despite tough economic times. That’s the lesson from the results of a recent survey conducted by IT management solutions provider Spiceworks, which show that most small businesses are still planning to make significant investments in new hardware and software over the next six months.

    posted in IT Support by Refresh IT