'Small Business' Tag

  • How to Get Customer Referrals

    May 27, 2011

    Word of mouth is a powerful tool for building your business — and the right words are key to obtaining it.

  • How to Improve Your Social Media Presence

    May 9, 2011

    Whatever your level of aptitude with Twitter and Facebook, there are many tweaks you can make to improve your presence in the social media sphere. Here are six to get you started:

  • Why Your Logos Design is Important for Business

    April 6, 2011

    Professional company logo design is important for business of any size, be it big or small. Would a mechanic be able to fix a car without his tools? Would any professional business able to do their business without a computer, telephone and secretary or specialist knowledge of the industry it is in? I could only [...]

  • Common Mistakes with Business Blogs and Social Media

    March 23, 2011

    Corporate websites are often little more than interactive brochures — they display basic information and describe what the business offers. If you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a [...]

  • 10 Great Corporate Blogs and What Makes Them Work

    December 14, 2010

    Corporate blogs have a reputation for being nothing more than another way of distributing press releases. This is because most companies just don’t understand how blogging is supposed to work, and they view it as a way to talk to the public rather than with them.

  • How to Use Twitter to Promote Your Business

    November 25, 2010

    We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including Refresh IT) that can disagree and point out business value. I’m not [...]

  • How to Use LinkedIn to Promote Your Business

    November 19, 2010

    Although it’s been around longer than Facebook or Twitter, LinkedIn tends to be eclipsed by the other social networking sites. Despite some of the recent changes that have likened it in ways to some of the social media giants, LinkedIn is really a different kind of animal that requires different techniques for using it effectively.