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'Search Engine Optimisation' Tag

  • How to do On-Page Optimisation

    July 18, 2011

    We work with a great deal of very talented website designers and developers who create first-rate websites for their clients – aesthetically superb but not always the most search engine friendly they could be. Overall it can make the project more expensive for the client because it means that we as the SEOs have to [...]

    posted in SEO by Refresh IT

  • How to Build Backlinks to your Website

    July 7, 2011

    Link Building is is all about building nice and quality backlinks to your blog or web site. In search engine optimization (SEO), page rank is at least partially determined by the number of sites that link to yours. It’s important to gain backlinks honestly, and if a lot of other sites link back to you, [...]

    posted in SEO by Refresh IT

  • How to Find the Right Keywords

    June 30, 2011

    Search engine optimisation is the most important thing you have to keep in mind when you start blogging. Optimizing your content and using the right keywords can bring you huge benefits and also it can make your job a lot easier and fun. SEO is very complex and it has lots of adapters, finding keywords [...]

    posted in SEO by Refresh IT

  • Search Engine Ranking Factors (Infographic)

    June 20, 2011

    Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on [...]

    posted in SEO by Refresh IT

  • Google SEO Tricks That Will Get You Blacklisted

    May 3, 2011

    Black hats were used to identify the bad guys in old Wild West movies. When it comes to Search Engine Optimisation, the term is also associated with unethical cowboys. The white hats were the good guys in Westerns, just as they are in SEO.

    posted in Search Engine/Directories by Refresh IT

  • How Important Is YouTube For Your SEO?

    April 18, 2011

    Online video is becoming a very important part of online search, and needs to be included in your companies planning for being found online and to optimise your web site for Organic SEO. So the questions you need to be asking are.

    posted in YouTube by Refresh IT

  • SEO Techniques to Avoid

    March 21, 2011

    Blackhat SEO is a term used to describe unethical techniques which can be used to enhance a site in order to achieve higher rankings for targeted terms on a Search Engine Results Page. Often black hat techniques originated as a legitimate way to optimise a website, but were then used negatively or exploited so that [...]

    posted in SEO by Refresh IT

  • Building A Search Engine Friendly Website

    March 15, 2011

    A great website design is important to any business trying to find success online, but if a website doesn’t have a chance at good search rankings, very few people may ever get to see it. To avoid having a website that is not search engine friendly, you simply need to take into consideration some basic [...]

    posted in SEO by Refresh IT

  • How to Improve Your Google Places Page for Better Rankings

    March 4, 2011

    Dealing with local search can be a headache for small businesses. There are so many things owners already have to deal with to keep the business running, marketing – and internet marketing at that – can truly be the last thing on their minds. But getting your Google Places profile set up is an important [...]

    posted in Maps by Refresh IT

  • How To Build Backlinks to Your Website

    February 28, 2011

    There are three main factors that determine the search engine ranking of your website: Site optimisation Site popularity Link popularity

    posted in SEO by Refresh IT