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'Copywriting' Tag

  • How to Write A High Converting Sales Page

    June 16, 2011

    Designers and developers can work wonders with how a site looks or behaves, but it’s up to you to hand over great copy in order to get a high conversion rate and return on your investment. High quality copywriting is a skill in great demand these days, and not every business or non-profit is able [...]

    posted in Web Content by Refresh IT

  • How to Make Your Content Unique, Fresh & Attractive

    March 30, 2011

    Anyone can write, but not everyone can write for the web! Although this seems to be a given, you can still find web content which is weak, repetitive and even dull.

    posted in Web Content by Refresh IT

  • Writing Better Content for the Web

    February 14, 2011

    Reading online is quite different from reading in print. For one, a screen causes concentration problems. Text can be difficult to focus on and flashing banners, bright images, and more can distract from the actual blog content. Another very common problem is the fact that anyone can write and publish on the web, many of [...]

    posted in Web Content by Refresh IT

  • E-Commerce Copywriting: The Guide to Selling More

    January 6, 2011

    Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on [...]

    posted in E-Commerce by Refresh IT

  • How To Write For The Web

    November 23, 2010

    Studies of how users read on the web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample website scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it [...]

    posted in Web Content by Refresh IT

  • Why Writing Your Content First Improves Your Website Design

    October 27, 2010

    For online businesses, web design is a key component in converting people viewing a site into customers, subscribers, etc. With traditional businesses, the goal is to get the potential customer in the store, repair shop, etc. and once in the store, the conversion process begins. There are products to entice the visitor to purchase something [...]

    posted in Web Content, Web Design by Refresh IT

  • What Should Your Small Business Website Include?

    October 27, 2010

     To maximise the success and impact of your small business web presence, there are a number of things you should include on your site. Here, marketing expert Peter Tyler offers some useful tips to Bytestart visitors who are starting out on the web.

    posted in Web Content by Refresh IT

  • Do Your Customers Know Enough About Your Business?

    October 22, 2010

    In some businesses, you don’t want 50 enquiries a day, especially when 49 of those aren’t suitable for what you do. What then happens is you spend time emailing, talking and negotiating before you realise that you’re just not a good fit for each other.

    posted in Web Content by Refresh IT