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'Business' Tag

  • How to Write a Great “About Us” Page on Your Website

    May 25, 2011

    Whether you’re starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporating these tips.

    posted in Web Content by Refresh IT

  • How to Improve Your Social Media Presence

    May 9, 2011

    Whatever your level of aptitude with Twitter and Facebook, there are many tweaks you can make to improve your presence in the social media sphere. Here are six to get you started:

    posted in Social Media by Refresh IT

  • Why Your Logos Design is Important for Business

    April 6, 2011

    Professional company logo design is important for business of any size, be it big or small. Would a mechanic be able to fix a car without his tools? Would any professional business able to do their business without a computer, telephone and secretary or specialist knowledge of the industry it is in? I could only [...]

    posted in Logo Design by Refresh IT

  • Common Mistakes with Business Blogs and Social Media

    March 23, 2011

    Corporate websites are often little more than interactive brochures — they display basic information and describe what the business offers. If you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a [...]

    posted in Social Media by Refresh IT

  • How to Tweet Locally

    March 10, 2011

    So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following you. Like the dentist in Calgary and the life coach in Scotland.

    posted in Twitter by Refresh IT

  • Building Trust in Your Brand on Social Media

    February 10, 2011

    In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers,  it is about building trust [...]

    posted in Social Media by Refresh IT

  • 12 Tips for Developing a Successful Twitter Campaign

    February 3, 2011

    Twitter is one of the most popular social media, that if it is used correctly, it can help you drive quality traffic to your website or blog and build a loyal group of supporters. In this article we will focus on how to build a successful twitter campaign, how to maintain and increase your followers [...]

    posted in Twitter by Refresh IT

  • How to Use Yelp to Promote Your Business

    December 16, 2010

    I hear from business owners is: How do I make Yelp work for me? The value of positive consumer reviews (and even some negative ones) to sustain and grow business is beyond obvious, but in a social media market dominated by broadcasting tools, Yelp’s model for business/consumer interaction can be a learning curve for some. [...]

    posted in Social Media by Refresh IT

  • Launching a New Website: 18 Steps to Success

    December 15, 2010

    The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I’ll give my best recommendations for launching a new site from a marketing and metrics setup [...]

    posted in Web Design by Refresh IT

  • 10 Great Corporate Blogs and What Makes Them Work

    December 14, 2010

    Corporate blogs have a reputation for being nothing more than another way of distributing press releases. This is because most companies just don’t understand how blogging is supposed to work, and they view it as a way to talk to the public rather than with them.

    posted in Social Media by Refresh IT