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'Advice' Tag

  • How to Write a Great “About Us” Page on Your Website

    May 25, 2011

    Whether you’re starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporating these tips.

    posted in Web Content by Refresh IT

  • 7 Things to Do After Launching a Website

    May 5, 2011

    Gaining press and getting people interested in what you are producing are some of the hardest things to do once your Web site is finally up and running. Will they love me or do they hate me? Well first they have to find out who you are. Here are five things I always try to [...]

    posted in Web Content, Web Design by Refresh IT

  • What Should You Know About Your Web Design Company?

    April 14, 2011

    Creating a unique and robust website for your strong visibility on World Wide Web is not an easy job. It requires knowledge, skills, experience, dedication and time to establish well-built online presence of your business.

    posted in Web Design by Refresh IT

  • 5 Landing Page Mistakes that Crush Conversion Rates

    April 13, 2011

    A landing page is a place you send traffic when you really want some action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw [...]

    posted in Web Design by Refresh IT

  • How to Make Your Content Unique, Fresh & Attractive

    March 30, 2011

    Anyone can write, but not everyone can write for the web! Although this seems to be a given, you can still find web content which is weak, repetitive and even dull.

    posted in Web Content by Refresh IT

  • How to Improve E-Commerce Product Descriptions

    March 28, 2011

    Compelling, informative, and unique product descriptions can help your ecommerce business increase sales. Moreover, original product descriptions can help avoid Google’s so-called “Farmer algorithm” penalty, which can affect retailers that copy product descriptions from competitors, or that use the exact descriptions suggested by suppliers.

    posted in E-Commerce by Refresh IT

  • Domain Names – What’s in a Name?

    March 9, 2011

    Choosing a website domain name is an important consideration when developing your online presence. What should you consider when selecting a domain name?

    posted in Domain Names by Refresh IT

  • Common SEO Mistakes

    January 31, 2011

    It doesn’t matter who your company is, what you do, how tech savvy you are (or aren’t), or how much business you do offline – if you’re not paying attention to your site’s search engine optimization efforts and doing everything in your power to increase your Web presence, you’re making yourself look a fool. And [...]

    posted in SEO by Refresh IT

  • Creating an Effective E-Mail Signature

    January 12, 2011

    It can be challenging to the recipient of a message with a very long or overly formatted signature to find your contact information. Not to mention a poor signature can hurt your professional reputation, add unnecessary bulk, and be a distraction from the content in your message.

    posted in Other by Refresh IT

  • How to Use Yelp to Promote Your Business

    December 16, 2010

    I hear from business owners is: How do I make Yelp work for me? The value of positive consumer reviews (and even some negative ones) to sustain and grow business is beyond obvious, but in a social media market dominated by broadcasting tools, Yelp’s model for business/consumer interaction can be a learning curve for some. [...]

    posted in Social Media by Refresh IT