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'Advertising' Tag

  • Finding Good Backlink Sources Within Your Industry

    May 31, 2011

    Where link building is concerned, quality greatly exceeds quantity. Sourcing a smaller number of high quality and industry relevant links is far better than gaining thousands of links from generic low quality websites.

    posted in Online Advertising by Refresh IT

  • How to Get Customer Referrals

    May 27, 2011

    Word of mouth is a powerful tool for building your business — and the right words are key to obtaining it.

    posted in Web Content by Refresh IT

  • When to Start Advertising on Your Website

    April 4, 2011

    Should you sell advertising space? There is no right or wrong answer to that question, ultimately you have control over what advertisements are shown, but will advertising turn off some of your readers? Before you jump into anything, it’s a good idea to sort through the pros and cons. Here are some things you should [...]

    posted in Online Advertising by Refresh IT

  • How to Improve E-Commerce Product Descriptions

    March 28, 2011

    Compelling, informative, and unique product descriptions can help your ecommerce business increase sales. Moreover, original product descriptions can help avoid Google’s so-called “Farmer algorithm” penalty, which can affect retailers that copy product descriptions from competitors, or that use the exact descriptions suggested by suppliers.

    posted in E-Commerce by Refresh IT

  • Domain Name Already Registered? Be Creative…

    February 17, 2011

    One of my first tasks when working on a client strategy for a new product or business name is to check that the domain name is available.  Because I’m based in UK, I first check .co.uk, but I also recommend acquiring the .com address and other top-level domains.

    posted in Domain Names by Refresh IT

  • How to Improve Your Google AdWords Ads

    January 3, 2011

    The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This means that you will make money online. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end [...]

    posted in Online Advertising by Refresh IT

  • How to Use AdWords to Increase Sales

    December 6, 2010

    AdWords, when used properly, will not only grow your business and list exponentially but it is very cost effective as well. There are many people who have tried using a pay-per-click program such as Google AdWords but have failed. Why did they fail?

    posted in Online Advertising by Refresh IT