Designers and developers can work wonders with how a site looks or behaves, but it’s up to you to hand over great copy in order to get a high conversion rate and return on your investment. High quality copywriting is a skill in great demand these days, and not every business or non-profit is able to pay a skilled copywriter. So, if you’re getting by writing your own sales copy and web pages, here’s a checklist of 10 copywriting basics that every piece of sales copy should contain, especially if the goal of the site is to make sales or drive leads. Continue Reading »

One of the hardest-working but most underrated pages of any Web site is the “Contact Us” page. It hangs in the background, behind more glamorous pages, ready to impart the most basic but essential of information about a business. Continue Reading »

So it’s official: Google has launched a major new feature to its search functionality, called +1, designed to act as a recommendation with shared social connections in a similar way to Facebook’s ‘Like’ button. Continue Reading »

Where link building is concerned, quality greatly exceeds quantity. Sourcing a smaller number of high quality and industry relevant links is far better than gaining thousands of links from generic low quality websites. Continue Reading »

Word of mouth is a powerful tool for building your business — and the right words are key to obtaining it. Continue Reading »

Whether you’re starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporating these tips. Continue Reading »

Whatever your level of aptitude with Twitter and Facebook, there are many tweaks you can make to improve your presence in the social media sphere. Here are six to get you started: Continue Reading »

Gaining press and getting people interested in what you are producing are some of the hardest things to do once your Web site is finally up and running. Will they love me or do they hate me? Well first they have to find out who you are. Here are five things I always try to do when it comes to launching a new Web site or project. Continue Reading »

Black hats were used to identify the bad guys in old Wild West movies. When it comes to Search Engine Optimisation, the term is also associated with unethical cowboys. The white hats were the good guys in Westerns, just as they are in SEO. Continue Reading »

In a web ruled by links social bookmarking should not be underestimated. A strong bookmark can provide a valuable link as well as citations to help boost your search engine rankings. Continue Reading »