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'Web Content' Category

  • Bad Design Practices to Avoid on Your Home Page

    June 28, 2011

    What kind of first impression does your website make? A lot of that depends on how you design your home page. The home page is the entrance to your website, and the first page users will see. If your home page isn’t designed well, you won’t keep users on your website for long. That first [...]

    posted in Web Content by Refresh IT

  • How to Write A High Converting Sales Page

    June 16, 2011

    Designers and developers can work wonders with how a site looks or behaves, but it’s up to you to hand over great copy in order to get a high conversion rate and return on your investment. High quality copywriting is a skill in great demand these days, and not every business or non-profit is able [...]

    posted in Web Content by Refresh IT

  • How to Write a Great “Contact Us” Page on Your Website

    June 14, 2011

    One of the hardest-working but most underrated pages of any Web site is the “Contact Us” page. It hangs in the background, behind more glamorous pages, ready to impart the most basic but essential of information about a business.

    posted in Web Content by Refresh IT

  • How to Get Customer Referrals

    May 27, 2011

    Word of mouth is a powerful tool for building your business — and the right words are key to obtaining it.

    posted in Web Content by Refresh IT

  • How to Write a Great “About Us” Page on Your Website

    May 25, 2011

    Whether you’re starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporating these tips.

    posted in Web Content by Refresh IT

  • 7 Things to Do After Launching a Website

    May 5, 2011

    Gaining press and getting people interested in what you are producing are some of the hardest things to do once your Web site is finally up and running. Will they love me or do they hate me? Well first they have to find out who you are. Here are five things I always try to [...]

    posted in Web Content, Web Design by Refresh IT

  • How to Make Your Content Unique, Fresh & Attractive

    March 30, 2011

    Anyone can write, but not everyone can write for the web! Although this seems to be a given, you can still find web content which is weak, repetitive and even dull.

    posted in Web Content by Refresh IT

  • Optimizing Copy and Content for the Web

    March 7, 2011

    If we could spend only a few minutes working together to optimize your website, we’d still get results starting with a process. When evaluating and improving any type of content or copy, there is a quick 10-step process you can use.

    posted in Web Content by Refresh IT

  • Writing Better Content for the Web

    February 14, 2011

    Reading online is quite different from reading in print. For one, a screen causes concentration problems. Text can be difficult to focus on and flashing banners, bright images, and more can distract from the actual blog content. Another very common problem is the fact that anyone can write and publish on the web, many of [...]

    posted in Web Content by Refresh IT

  • Turn Browsers into Buyers – 10 Steps

    December 27, 2010

    One of the first steps in starting your own online business is making a website. This website is your place of business and must be treated as such. Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the [...]

    posted in Web Content by Refresh IT