Twitter is not going away anytime soon but the general public still in the main does not “get” Twitter despite it becoming part of popular culture. Continue Reading »

Have you ever wondered what products favor an online market place and which are still best suited to traditional in-store purchases? Well thanks to a recent study we now have an insight in to what products are flourishing in today’s e-commerce environment and potentially what areas are going to have the next big impact on e-commerce.
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Recently, Google unveiled its response to Facebook’s “Like” button with the +1 feature in search results. The new feature places a “+1” icon alongside your search results, giving Google users the ability to recommend Google search results, websites, and ads to friends within their social circle. Continue Reading »

We work with a great deal of very talented website designers and developers who create first-rate websites for their clients – aesthetically superb but not always the most search engine friendly they could be. Overall it can make the project more expensive for the client because it means that we as the SEOs have to go back under the hood of their shiny new website to make tweaks for better on-page optimisation. Continue Reading »

There are many different approaches you can take when designing an e-store. However, you might notice that effective e-commerce websites have certain site features that are absolutely critical to the shopper’s experience. Continue Reading »

Link Building is is all about building nice and quality backlinks to your blog or web site. In search engine optimization (SEO), page rank is at least partially determined by the number of sites that link to yours. It’s important to gain backlinks honestly, and if a lot of other sites link back to you, you will naturally get more traffic to your page. The more links you get to you site, the more quality visitors you’ll get from the search engines through the world. Continue Reading »

Search engine optimisation is the most important thing you have to keep in mind when you start blogging. Optimizing your content and using the right keywords can bring you huge benefits and also it can make your job a lot easier and fun. SEO is very complex and it has lots of adapters, finding keywords for your content is without a doubt one of the most important things when we talk about SEO. Continue Reading »

What kind of first impression does your website make? A lot of that depends on how you design your home page. The home page is the entrance to your website, and the first page users will see. If your home page isn’t designed well, you won’t keep users on your website for long. That first impression can either get users to browse through and read your site, or leave with disappointment. Here a few bad practices to avoid and best practices to follow, so that your website doesn’t end up disappointing your users. Continue Reading »

Oneupweb has recently put out some interesting research regarding ecommerce which includes the top 10 consumer expectations that influence crucial purchase decisions. Continue Reading »

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success. Continue Reading »